How We Approach Website Design for Pool Service Companies (A Real Case Study)

Recently, a pool care company in Sydney reached out to us. They weren’t doing a full rebrand—just a name change—but their website needed some serious love. Their old site didn’t reflect the fresh, modern image they were aiming for, and they wanted something that looked professional and worked seamlessly.

New Name, Same Business

While the company was sticking with most of its content, the website felt outdated and out of sync with their new direction. They were ready for a redesign that would keep things simple but give the site a modern, engaging look. And they needed it to happen fast.

From Concept to Launch

We started by understanding their goals. They weren’t looking for a full overhaul of content—just a visual refresh to bring the site up to speed with their new name. We got to work on mockups using Figma, blending clean design with subtle animations and video elements to make the site more dynamic without overloading it.

After getting the green light on the design, we moved into development. WordPress was the platform of choice obviously, offering the flexibility we needed to create something that was not only beautiful but fully functional and easy for the client to manage.

Bringing It All Together

Once the design was locked in, we made sure the website was mobile-friendly and fast. The animations were carefully crafted to make the user experience smooth, not distracting. We also set up a new contact form that routed customer inquiries directly to their inbox. Now they have a reliable way to capture potential leads without having to rely on clunky old systems.

Extra Features

While we were working on the website, we also helped them upgrade their email setup to Google Workspace. No more basic Gmail—now they’ve got a professional email platform that’s better equipped to handle customer inquiries and manage their communications.

The Result: A Fresh, Functional Website

The client was thrilled with the result. The new website is sleek, modern, and fully functional. It reflects their updated branding without going overboard. The contact form works like a charm, and the whole site is set up to help them communicate better with their clients.

Keep It Simple, But Make It Work

Even for a simple name change, a fresh website design can make a big difference. The goal here wasn’t to completely change their online presence but to bring it up to speed with their current business needs. Whether it’s making sure the site looks great, works seamlessly, or setting up things like professional email, it’s all about delivering what the client needs.

If you’re in the pool care industry—or any other industry—and need a website that’s both beautiful and functional, we’ve got you covered.

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